What Apple's Changes to IDFA Mean for Marketers

Target mobile apps with IDFA or AAID idfa IDFA 2023 IDFA strives to strengthen the international documentary climate by focusing more than ever on documentary film as an art form This focus includes idfa IDFA Changes: Tips for Advertisers & Publishers · Adapt Your Creative Testing Strategy · Extend The Pre-Install Journey · Try App Clips · Invest

idfa An IDFA postback consists of the device ID, also known as the IDFA, along with the impression or click that caused the attribution to be